FOR SOCIAL MEDIA

THAT IS creative, authentic, organic, inclusive

AND A LITTLE ADDICTIVE.

“These aren’t just buzz words. When combined, they have the power to build Brand Reputation through an engaged community of followers who trust you and advocate for you.”

Street photograph, Lisbon, 2023
© 2023 Nicole Machado. All Rights Reserved. 

HI, I Am Nicole Machado

I empower purpose-driven brands to craft authentic, human-centred communications that build trust and inspire action. With a unique blend of strategic insight, visual storytelling, and cultural empathy, I bring over a decade of experience in design, public relations, and social media. Through a global outlook and multidisciplinary skills, I offer end-to-end creative and strategic services.

When I’m not building brands or filming passion projects, you’ll find me photographing streets, journaling under a tree, or whispering sweet nothings to my plants.

I care about:

Purpose driven profit 🎯

Creativity over convention 💡

Authenticity over perfection 💯

WOrk

STRATEGY

CONTENT

CAMPAIGNS

Expertise

  • Crafting strategies informed by data and social listening, aligned with organisational objectives.

  • Authentic, narrative-driven content to highlight values and social impact, in a way that emotionally connects with the audience.

  • Applying high-level skills in filmmaking, photography, graphic design, to create rich, diverse and engaging content that brings brand stories to life.

  • Designing and delivering visually distinct, emotionally engaging, and strategically aligned campaigns that strengthen brand identity and drive action.

  • Monitoring and analysing online conversations to understand brand perception, essential to effective reputation management.

  • Formulating community management plans that ensure two-way communication for relationship building to ensure consistency, clarity, and calm, especially during sensitive moments.

6 nuggets of wisdom